Steps To Finding Out If A Brand Is Cruelty-Free

Graffiti Art of a Bunny on a phone

Unsure of what to ask in order to find out if your favorite brands are cruelty-free

Don’t worry I have provided a step by step guide to check if the brands you use are kind to bunnies. I have included links to Kind Beauty Buys cruelty-free shopping guides, along with tips on the important questions to ask brands regarding their cruelty-free status. I have also included two email templates that I regularly use to contact brands and to get a reply on their stance on animal testing.

So don't delay, follow these steps and make sourcing cruelty-free brands a simple!

Step 1:
Check Kind Beauty Buys Cruelty-Free Resource

Cruelty-Free Brand List

Kind Beauty Buy's cruelty-free brand list has a complete A-Z of the best cruelty-free and vegan beauty brands available right now!
Bunny approved

We Have Many More Useful Guides To Help You With Staying Cruelty-Free:

Shopping Guides

Guides to help you find the best cruelty-free and vegan beauty buys on all your favorite online stores!

Shopping Guides

Guides to help you find the best cruelty-free and vegan beauty buys on all your favorite online stores!
Take A Look

Cruelty-Free Products

All the latest and greatest cruelty-free product reviews! Guides on what to buy in MAKEUP, SKINCARE, HAIRCARE and more!

Cruelty-Free Products

All the latest and greatest cruelty-free finds in MAKEUP, SKINCARE, HAIRCARE and more!
Take A Peek

Vegan Products

No animals were harmed in the making of these products! Find vegan & cruelty-free products with ease!

Vegan Products

No animals were harmed in the making of these products! Find vegan & cruelty-free products with ease!
Take A Peep

Step 2:
Check The Bunny Logo Cruelty-Free Organizations Brand Lists

If you cannot find your brand in our online list, then don’t fret! I recommend you check the brand list from any of the cruelty-free organizations below:

If you have never heard of the above cruelty-free organizations, or would like to find out more about each, then check out my guide to all three and their cruelty-free bunny logos!

Step 3:
Check The Brands Website

Brands who are proud of their cruelty-free status, often display it on their website.

This can be in the form of a cruelty-free bunny logo from one the organizations above. However, be aware of the following:

    • That brands may be approved by one of the above organizations and are listed in their brand directory. But they still don’t have the bunny logo displayed. The reason is that there is a fee attached to displaying the bunny logo, and a lot of brands don’t want to pay for it even though they went to the trouble to get approved.
    • The brand displays a bunny logo, yet they are not on the data base. This is rare, however that is why it is always best to check the data base of the organization that they claim they are approved by to be 100% sure.
    • Many brands display their own form of a bunny to represent that they are cruelty-free. It won’t look like the bunny organization bunnies below, therefore it is not an official cruelty-free logo.
Official Cruelty-Free Bunny Logos

Brands who are cruelty-free will also make a statement about their cruelty-free status. This is often found in their frequently asked questions (FAQ) section of their website. However, again, be wary if the following are found on their site:

  • An answer that is too brief, for example: ‘Not tested on animals’
  • An answer that is a little unclear, for example: ‘Dogs are our friends, we wouldn’t hurt them.’
  • No animal testing policy at all, or any mention of animal testing and their stance on their site.

If they don’t provide any statement regarding their status or their statement is not clear. Or they have no accreditation from any of the cruelty-free organizations. Then it is time to email the brand.

Step 4:
Email The Brand

If you have gone through each of the above steps and are still left in the dark about whether the brand you buy from tests on our furry friends or not. Then it is time to email the brand directly.

Luckily for you I have made up an easy email templates which you can use.

 

Key Questions To Ask A Brand Regarding Their Cruelty-Free Status:

  1. Do you test on animals at any stage in the production of your products?
  2. Do your suppliers test their ingredients on animals?
  3. Are your products tested on animals by any third parties?
  4. Do you sell products anywhere that animal testing is required by law?
  5. Is your brand owned by a parent company who tests on animals?

Email Template [Long Version]

Hi,

I am a loyal customer who loves your brand.
If you could please answer a few of my questions about the brand.

Yes / No answers are fine:

  1. Do you test on animals at any stage in the production of your products?
  2. Do your suppliers test their ingredients on animals?
  3. Are your products tested on animals by any third parties?
  4. Do you sell products anywhere that animal testing is required by law?
  5. Is your brand owned by a parent company who tests on animals?

Thank you so much for your time,

Alice Jordan

What if they don't reply?

If you don’t hear back from your brand, don’t fret. Often brands do take awhile to get in touch. But if it has been a long time, and it’s very unlikely they will get back to you, then you can shorten your email, you can drop the above 5 questions to 3:

  • Do you test on animals at any stage in the production of your products?
  • Do your suppliers test their ingredients on animals?
  • Do you sell products anywhere that animal testing is required by law?
  • ​The question regarding the parent company of the brand can often be answered by a quick google search.​
  • As for the question regarding third parties, third parties are often only used in the case of where the law requires animal testing.

Email Template [Short Version]

Hi,

I am a loyal customer who loves your brand.
If you could please answer a few of my questions about the brand.

Yes / No answers are fine:

  1. Do you test on animals at any stage in the production of your products?
  2. Do your suppliers test their ingredients on animals?
  3. Are your products tested on animals by any third parties?
  4. Do you sell products anywhere that animal testing is required by law?
  5. Is your brand owned by a parent company who tests on animals?

Thank you so much for your time,

Alice Jordan

Key Tips For Emailing A Brand:

  • Keep it direct and to the point, short and sweet.
  • Show that you are a fan of their brand, brands like to keep their customers happy. Therefore they are more likely to respond to your queries if you show that you love using their products.
  • Highlight that you are happy with yes or no answers to your questions. This encourages them to be quick with their response.
  • When they do respond, make sure you send them a short email response back to thank them again for their time.

When They Reply:

If a brand answers yes to any of the questions from 1 to 4, then they are not a cruelty-free brand and you should find an alternative brand to buy.

You can shop for alternatives through any of our shopping guides.

If they answer yes to question 5, then it is up to you whether you should support them or not. I have written an article about the question of parent companies not being cruelty-free, I list the reasons for or against considering them as cruelty-free. You can find it here.

Summary Of Our Step By Step Guide To Finding Out If A Brand Is Cruelty-Free!

Poster for the steps you should go through to find out if a brand is cruelty-free
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