Welcome to Kind Beauty Buy’s bunny approved A-Z Cruelty-Free Brand List.
All the brands below I have investigated and passed as being a brand which does not allow for any animal testing throughout the manufacturing of their products. All the brands below also do not sell in countries which enforce animal testing by law (i.e. Mainland China).
Learn Why You Should Go Cruelty-Free:
If you are curious in learning more about the world of cruelty-free beauty, then check out any of my articles below:
- Animal Testing & Cosmetics
- Animal Testing & China
- Cruelty-Free Logos
- Vegan Logos
- Top 15 Animal Ingredients Found In Cosmetics
- What If The Parent Company Tests On Animals?
- Steps To Finding Out If A Brand Is Cruelty-Free?
Things to look out for in this list:
Brands which are highlighted in green are 100% vegan brands. However, if you want to shop for vegan brands only, then click here to go to my 100% Vegan & Cruelty-Free Brand List.
Brands which have a double asterisks (**) next to their name are owned by a parent company who is not cruelty-free. You can learn more about brands like that here.
Kind Beauty Buy’s Cruelty-Free Brands:

79 Lux
7th Heaven

A·TRUE
A Wild Soap Bar
Āether Beauty
Acure
Advanced Nutrition Programme
Aesop
AG Hair
AHAVA
Alba Botanica
ALLEVEN
Allies of Skin
Alpha-H
Ameliorate
Amika
Anastasia Beverley Hills
Andalou Naturals
Antipodes
Antonym
Apa Beauty
Aquis
Arctic Fox
Ardell
Artist Couture
Augustinus Bader
Aurelia Probiotic Skincare
Australian Gold
Aveda **
Awake Beauty
AXIOLOGY

Babo Botanicals
Badger
Balance Me
Bare Republic
BareFaced Beauty
bareMinerals **
Barry M
Bastide
Bean Body
Beauty Bakerie
Beauty By Earth
Beauty Glazed
Beauty Without Cruelty
BeautyBio
beautyblender
BECCA **
Bella Freud
Bellápierre
Bésame Cosmetics
BeYou
BH Cosmetics
Biossance
Bite Beauty **
Bjork and Berries
Black Moon Cosmetics
Black Up
BLEACH LONDON
blendSMART
Blue Lizard
Blinc
Bliss
Botanicals
Botanics
Briogeo
Brite
Bulldog Skincare
Bumble & Bumble **
Burt’s Bees **
butter LONDON
BUXOM
by rosie jane
BYBI

Cake Beauty
Capri Blue
Captain Blankenship
Carbon Theory
Cargo Cosmetics
Carol’s Daughter **
Carter Beauty
Caswell-Massey
Catrice Cosmetics
Chantecaille
Charles Worthington **
Charlotte Tilbury
Christophe Robin
Ciaté London
Cinema Secrets
CLEAN
Clean Beauty Collective
Clove + Harlow
Coastal Scents
Coco & Eve
Cocofloss
cocokind
COLAB
Collection 2000
Coloured Raine
Colourpop
Color Wow Hair
Concrete Minerals
Consonant Skincare
COOLA
Cosrx
Cover FX
COVERGIRL **
Crazy Rumors
Crystal Deodorant
Curlsmith
CYO

Daniel Sandler
Darling
Das Boom
Deborah Lippmann
Deciem
Deep Steep
Define Me Fragrance
Deo Doc
Derma E
DERMAdoctor
Dermalogica **
DermOrganic
DevaCurl
Dizziak
Dose of Colors
dpHUE
Dr. Bonner’s
Dr. Ceuticals
Dr. Dennis Gross
Dr. Hauschka
Dr. PAWPAW
Dr. Roebuck’s
Dr. Teals
Dr. Woods
Drunk Elephant **
Drybar
Duke Cannon Supply Co.
DUO
DuWop

e.l.f.
Ecooking
Eco Lips
Eco Tan
EcoTools
ECOCOCO
Edible Beauty
Elate
Elemis
Elizabeth & James Fragrance
Elizabeth Mott
ella + mila
Ellis Brooklyn
Ellis Faas

Fairydrops
FACE atelier
Fake Bake
Farmacy
FARSÁLI
Fat and The Moon
Fenty Beauty
Finch Berry
First Aid Beauty **
Flora + Bast
Flower Beauty
Fountain
Four Sigmatic
FoxyBae
Frances Prescott
Frank Body
Freck
Fudge Professional
Fur

Giovanni
Girl Undiscovered
Glo Skin Beauty
Gloss Moderne
Glossier
Glow Recipe
Go-To
Golde
Goldfaden MD
Good Dye Young
goop
GOSH
Grande Cosmetics
Grow Gorgeous

Half Caked
Hand in Hand Soap
Hask
HealGel
Hello Products
Hempz
Herbivore
Heritage Store
High Beauty
Hourglass **
House of Lashes
HUDA Beauty
Hynt Beauty

ICONIC London
IGK
ILIA
Illamasque
Indeed Labs
INIKA
IT Cosmetics **
INC.redible
Indie Lee
Innersense
Isle of Paradise
Isntree
Its A 10

Jack Black
Jane Iredale
January Labs
JĀSÖN
Jeffree Star Cosmetics
Jerome Russel Bblonde
Jillian Dempsey
Joanna Vargas
Jolen
Jordana
Josh Wood Colour
Josie Maran
Jouer Cosmetics
Juice Beauty
Julep
Juilette has a gun

Kai
KAJA
Kaplan MD
Kari Gran
Kat Burki
Kat Von D
Kate Somerville **
KEVIN.MURPHY
Kiko Milano
Kind Natured
Kirk’s
KISS
Klair’s
Koh Gen Do
Kopari Beauty
Kora Organics
KORRES
Kosas
Kylie Cosmetics

L.A. Girl
Laboratory Perfumes
Lancer
Laura Geller
Laura Mercier
Lavanila
Lee Stafford
Lemonhead.LA
Leonor Greyl
lilah b.
Lily LoLo
Lime Crime **
Lit Cosmetics
Live Clean
Living Proof
LIXIRSKIN
Liz Earle **
Lord & Berry
Lord James
Loving Tan
lululemon
Luna Bronze
Lush
LXMI

Mabel + Meg
Mad Hippie
Madison Reed
Maison Louis Marie
Mane n’ Tail
Manic Panic
MARA
Margaret Dabbs
Mario Badescu
Mark Hill
Marvis
Maui Moisture
MDSolarscience
Medusa’s Makeup
Mehron
Melt Cosmetics
Michael Todd
Milani
Milk Makeup
Mineral Fusion
Misslyn
MOA
MŌDA
ModelCo
Moon Juice
Moroccanoil
Morphe
MOTD Cosmetics
Murad **
Mustela
MyChelle Dermaceuticals
NEST Fragrances

Nad’s
Nails Inc.
Nanshy
Natasha Denona
Natural Collection
Naturtint
NCLA
Neek Skin Organics
Neighbourhood Botanicals
NEOM
NIOD
NIP + FAB
No7
Nobel Isle
Note Cosmetics
Nude by Nature
Nude Envie
Nurse Jamie
NYX **

Obsession
Obsessive Compulsive Cosmetics
Odacité
OFRA
Olaplex
Ole Henriksen **
Omorovicza
Oribe
ORLY
ORS
Oskia
OUAI
Ouidad
OZNaturals

Pacifica
Pai
Parissa
Patchology
Paul Mitchell
Paula’s Choice
Peace Out Skincare
Penhaligon’s **
Per-fékt Beauty
Perricone MD
PHLUR
Pinch of Colour
Pinky Rose Cosmetics
PINROSE
PiperWai
PIXI
Playa
Prai
Pravana **
Pretty Vulgar
Primal Pit Paste
PÜR Cosmetics
Puracy
Pure + Simple
Pure Anada


R+Co
rå oils
rahua
Real Techniques
Red Apple Lipstick
REN Clean Skincare **
Reverie
RevitaLash
Ritual de Fille
Rituals
RMS Beauty
Rodial
Rosebud Parfume Co.
Rude Cosmetics

S.W. Basics
Sacha Cosmetics
Sachajuan
Saint Jane
Sana Jardin
Sanctuary Spa
Sand&Sky
Sappho
Sara Hill
Saturday Skin
Schmidt’s **
Scott Cornwall
Seed Phytonutrients **
SensatioNail
Shani Darden
Shea Moisture
Shrine
själ
Skin Design London
SkinOwl
Skinny Dip
Skylar
skyn ICELAND
Sleek MakeUP

T3
Tan-Luxe
TangleTeezer
Tanologist
Tarte **
Tata Harper
TATCHA **
Ted Baker
The 7 Virtues
The Body Shop
The Konjac Sponge Co.
The Lip Bar
The Ordinary
The Perfect V
The Vamp Stamp
theBalm
This Works
TokyoMilk
Tom’s of Maine
Too Faced **
Touch in Sol
trèStiQue
TruSkin
Trust Fund Beauty

Uma
UnWash
Urban Decay **

Valeur Absolue
VENeffect
Vernon Francois
Verso Skincare
Vie Healing
Vintner’s Daughter
Virtue
Viseart
Vita Liberta
Vitruvi
Volitian Beauty
VOTARY

Wander Beauty
Weleda
Westlab

Yes To
Youth to the People
YUNI

Zelens
ZITSTICKA
Zoeva