Welcome to the Amazon Cruelty-Free Brand List!
All the brands listed have been investigated and approved as cruelty-free, and they are all available to buy on the Amazon online store. Click on any of the brands below to start shopping cruelty-free.
Who Are Amazon?
Amazon claim to be Earths Biggest Selection of products. So when it comes to cruelty-free and vegan beauty they have probably the largest selection online. However, knowing which are truly cruelty-free and vegan can be a challenge.
That is why I took the time to build this guide to include all the cruelty-free brands I could find on Amazon right now.
Just click on any of the brands listed below to find out the wonderful cruelty-free beauty goodies available right now on Amazon!
Things to look out for in this list:
Brands which are highlighted in green are 100% vegan brands. However, if you want to shop for vegan brands only, then click here to go to my 100% Vegan & Cruelty-Free Brand List.
Brands which have a double asterisks (**) next to their name are owned by a parent company who is not cruelty-free. You can learn more about brands like that here.
Amazon Cruelty-Free Brands:














Mad Hippie






Smashbox **






If the brand you were looking for isn’t listed here, don’t worry!
You can have a look through one of the other online shopping guides, here.