In need of a new cruelty-free mascara? Well look no further than this list of the best cruelty-free mascaras available right now.
Unfortunately, many of the mascaras are not vegan friendly, I have labelled each mascara clearly as to whether it is vegan or not. I only have 3 of the 13 which are vegan. However, if you would rather just look at the vegan friendly mascara list (there are 11 vegan & cruelty-free mascaras to choose from!). You should check out my vegan mascara article below:
11 Of The Best Cruelty-Free And Vegan Mascaras In 2020
The rest of you can scroll down and choose any of the gorgeous cruelty-free mascaras that these cruelty-free beauty brands have to offer. Enjoy!
Cruelty-Free Beauty Brands With Beautiful Mascaras On Offer
** = Brands parent company is not cruelty-free
V = Brand is 100% vegan
Prep Your Lashes
Like A Pro
Grand Cosmetics has wonderful products available on their Amazon store, to help you achieve the lashes you always wanted. Their serums and pre mascara products will help strengthen your lashes and keep them looking their best.
Why I love it!
- Apply the product once a day like eyeliner, to give yourself longer, thicker looking lashes
- For best results you should use a whole bottle everyday for 3 months
- Once you have achieved the results you want, you reduce it down to applying every other day
- Ophthalmologist tested
- PETA certified brand
Cons...
- It is a bit on the pricey side, however it is a LOT cheaper than purchasing eyelash extensions in the long run
- Sadly not a vegan product
***Please do perform a patch test and wait 24 hours if you have sensitive skin!
Why I love it!
- A pre-mascara primer that will help lengthen and thicken your lashes
- It is also smudge proof, and will help keep your mascara in place
- It applies on white so you can see exactly where you have primed, then you apply your mascara straight after
Cons...
- Contains beeswax, so it sadly isn't vegan
Cruelty-Free Mascaras
The Top Picks
Wander Beauty
Mile High Club
Volume & Length
Mascara
Why I love it!
- Korean Beauty Brand
- Award winning mascara, include '2019 Allure Best of Beauty Award Winner'
- Smudge & flake proof
- Water resistant
- All their products are free from parabens, phthalates, mineral oil & synthetic fragrance
- Gluten free brand!
- Ophthalmologist Tested
- Leaping Bunny certified brand
- Made in Korea
Cons...
- Not vegan friendly
Milk Makeup
KUSH
High Volume
Mascara
Why I love it!
- Very cool, 100% Vegan Beauty Brand
- Infused with hemp derived cannabis oils, which give the formula its creamy texture & hydrating properties
- CBD rich
- Tree shaped brush, with bristles that criss & cross, this helps to coat all lashes evenly
- Clump free effect
- Big on volume
- Talc & Paraben free
- Gluten free
- Leaping Bunny certified brand
Cons...
- This mascara is all about the volume, so it might be too thick & creamy of a formula for some
***Comes in a mini size that is half the price, if you want to try it out before buying the full size bottle: Kush High Volume Mascara Mini
INIKA
Long Lash
Vegan
Mascara
Why I love it!
- 100% Vegan Beauty Brand
- Award winning: 2018 Glamour Beauty Awards
- Hyproallergenic
- 100% natural, organic, and toxin free formula
- Perfect mascara for those with sensitive eyes or sensitive skin
- Certified by Choose Cruelty-Free
- Certified by the Vegan Society
- Comes in 2 shades; brown, and black
Cons...
- Due to 100% natural formula, you should replace this mascara every 3 to 6 months, which might be too often for some
BUXOM
Lash Volumizing
Mascara
Why I love it!
- This mascara has a serious cult following in the cruelty-free beauty world!
- Promises ZERO clumps
- Dense, hourglass shaped brush helps fan out your lashes when applying the product
- Made with rose water and Vitamin E, both ingredients help to condition the lashes
- Is free from synthetic fragrances, petrochemicals and, synthetic dyes
Cons...
- Sadly not vegan friendly, contains beeswax
eyeko
Lash Alert
Mascara
Why I love it!
- Korean Beauty Brand
- This one is for the coffee addicts out there! As this mascara is infused with Caffeine!
- Zero waste squeezy tube! So you can get out every last bit of product
- Full contact helical brush to maximize volume, lift, and curl
- Paraben free formula
Cons...
- Not vegan friendly, contains beeswax
essence
Lash Princess
False Lash Effect
Mascara
Why I love it!
- The price! It is super affordable!
- Paraben free formula
- Gluten free product
- Ophthalmologist Tested
- PETA certfied beauty brand
- Insane amount of reciews on Amazon, over 18,000, with an over 4 star rating!
Cons...
- Not vegan friendly
Kiko Milano
Volumeyes
Plus Active
Mascara
Why I love it!
- Affordable luxury
- Conical shaped hollow fibbered brush, which is exclusive to KIKO, allows mascara to be distributed evenly on each lash
- The texture of the formula is supple & creamy, which envelops each lash in glossy black
- Made in Italy
Cons...
- Not vegan friendly
Lord & Berry
ALCHIMIA
Mascara
Why I love it!
- Formula infused with Vitamin E, D-Panthenol, along with Bamboo extracts
- This formula will condition and strengthen the lashes
- Long lasting yet easy to remove
- Water resistent
- Smudge proof
- Paraben free
- Ophthalmologist & dermatologist tested
Cons...
- Not vegan friendly, contains Honey Extract
Elizabeth Mott
It's So Big
Volumizing Mascara
Why I love it!
- Korean Beauty Brand
- No clumping or smudging
- Flexible tubing polymers coat each of your lashes, so mascara stays put all day
- Tear, sweat & water resistant
- Peanut shaped brush, allows for an even distribution of the formula on your lashes
- No makeup remover needed when removing the product, just warm water & gentle rubbing
Cons...
- Not vegan friendly, contains beeswax
blinc
Mascara
Amplified
Why I love it!
- This mascara coats your lashes in tiny water resistant "tubes"
- These tubes ensure that your mascara is water resistant, so much so that blinc even promise that it won'teven budge when you rub your eye or cry
- Suitable for those with sensitive eyes & skin
- Do not try to remove your mascara with makeup remover or lotions
- Instead apply warm water and pressure, ie. in the shower, you will see the small tubes slide off
Cons...
- Not vegan friendly, contains beeswax
Chantecaille
Faux Cils
Longest Lash
Mascara
Why I love it!
- Vegan Mascara!
- Their formula involves the newest lash growth peptide technology to give you longer, fuller & thicker lashes
- The double helix brush will comb & feather lashes for volume, and allow for NO clumping
- This product is free from parabens, phthalates, sulfates, mineral oils, synthetic fragrance & synthetic dyes
- Gluten free
- Palm Oil free
- Dermatologist tested
- Allergy tested
- Almost a 5 star rating on Amazon
Cons...
- The price, the most expensive mascara on this list by far
100% Pure
Fruit Pigmented
Ultra Lengthening
Mascara
Why I love it!
- Smudge proof
- The wand is a slim, hourglass shape to ensure each lash gets coated
- Their products are all colored from fruit, vegetables, teas, and other plant pigments
- They never use synthetic fillers
- Each ingredient that is included in their product has been picked for a significant reason
Cons...
- Not vegan friendly
Tarte **
Maneater
Mascara
Why I love it!
- Promise 1 coat is all you need for bigger, lifted lashes
- Includes Jojoba for hydration & to protect the lashes
- All Tarte products are free from mineral oil, gluten, parabens, phthalates
- Ophthalmologist & dermatologist tested
Cons...
- Not vegan friendly, but they have a vegan mascara on offer!
***Tarte do stock a vegan mascara called Big Ego, you can find it by clicking here.
The Finishing Touch
Great lashes deserve great brows.
Below I have liked two of my favorite cruelty-free and vegan eyebrow products, to get that perfected brow to finish off your look.
W3LL PEOPLE
Natural Expressionist
Brow Gel
Why I love it!
- 100% Vegan product
- Comes in the shades Brown, Light Brown & Blonde, so it is a perfect natural brow product for those who want to match their hair color
- Nourishes your browes while thickening & shaping them to perfection
- Contains organic botanical ingredients like; cacao seed butter, shea butter, and aloe
- Non GMO, gluten free & contains no fillers or petroleum
- Made in the USA
Cons...
- Disappointed that they don't have a black hair color shade for those with natural black hair!
Wunder2
Wunderbrow
Why I love it!
- 100% Vegan product
- Comes in 5 shades which are; jet black, black/brown, auburn, brunette, and blonde
- Waterproof eyebrow makeup, so your brows won't get lost at sea
- Color can even last up to 3 days!
- Also it is smudge and transfer proof
- Product is infused with 'hair-like' fibers, to give a natural brow look
- Leaping Bunny certified
Cons...
- This product takes PRACTICE to achieve a natural look, your more than likely going to get it not quite right at the start
***If you have very sensitive skin, I recommend that you do a patch test and wait 24 hours
Need More Cruelty-Free Inspiration?
Check out these articles to get more ideas for new cruelty-free and vegan beauty brands:
