Switching to a cruelty-free AND vegan beauty routine can be a painful process at times. I’ve tried to make that process a little easier for you all by doing the research into what beauty products are great, vegan and also from a cruelty-free brand.
In this article, I went on the hunt for the best vegan and cruelty-free mascaras on offer right now. I whittled the list down to 11 beauties for you to choose from.
However, if your only in the market for a cruelty-free mascara, and don’t mind a few animal products (like beeswax etc.) in it, then you should check out my article on:
13 Of The Best Cruelty-Free Mascaras In 2020
The rest of you should scroll down and find your new 100% cruelty-free mascara right now!
Cruelty-Free Beauty Brands With Beautiful Vegan Mascaras On Offer
** = Brands parent company is not cruelty-free
V = Brand is 100% vegan
Prep Your Lashes
Like A Pro
Milani is one of the most afforable cruelty-free beauty brands on the market, and they have many great vegan friendly products too. Just check out their eyelash primer down below. It’s a great way to prep your lashes!
Why I love it!
- A primer like this one is a great way to ensure your lashes are prepped before applying your mascara
- The formula is infused with Jasmine Wax, which will help keep your lashes hydrated & soft
- The violet pigment will make your black mascara pop
- Using this primer will help keep your mascara from flaking throughout the day
- PETA certified brand
Cons...
- The violet colour might be off putting to some
Cruelty-Free AND Vegan Mascaras
The Top Picks
Milk Makeup
KUSH
High Volume
Mascara
Why I love it!
- Very cool, 100% Vegan Beauty Brand
- Infused with hemp derived cannabis oils, which give the formula its creamy texture & hydrating properties
- CBD rich
- Tree shaped brush, with bristles that criss & cross, this helps to coat all lashes evenly
- Clump free effect
- Big on volume
- Talc & Paraben free
- Gluten free
- Leaping Bunny certified brand
Cons...
- This mascara is all about the volume, so it might be too thick & creamy of a formula for some
***Comes in a mini size that is half the price, if you want to try it out before buying the full size bottle: Kush High Volume Mascara Mini
INIKA
Long Lash
Vegan
Mascara
Why I love it!
- 100% Vegan Beauty Brand
- Award winning: 2018 Glamour Beauty Awards
- Hyproallergenic
- 100% natural, organic, and toxin free formula
- Perfect mascara for those with sensitive eyes or sensitive skin
- Certified by Choose Cruelty-Free
- Certified by the Vegan Society
- Comes in 2 shades; brown, and black
Cons...
- Due to 100% natural formula, you should replace this mascara every 3 to 6 months, which might be too often for some
theBalm
Mad Lash
Voluminous
Mascara
Why I love it!
- The packaging on the outside of the bottle is very retro
- Curved wand to help spread the product evenly, and help lengthen each eyelash
- Water resistant & smudge proof
- Paraben free
- Talc free
- Over 1,800 reviews on Amazon making up an almost 5 star rating!
Cons...
- Not waterproof, so it will run when it gets wet
Charlotte Tilbury
Legendary Lashes
Volume 2
Black Vinyl
Why I love it!
- Smudge proof
- Humidity resistant
- The brush has fibers of differing lengths to give an even coat of the lashes when it is applied
- They recommend just appliying it on the top lashes due to its creamy & oil-based formula
- The formula iis a unique blend of waxes which will keep lashes hydrated
Cons...
- May be too creamy of a formula for some
NYX **
On The Rise
Volume Liftscara
Mascara
Why I love it!
- Super Affordable!
- Great mascara for the price, the most affordable on this list
- Brush is half & half, with an hourglass shape, while also rounded to help coat each lash in product
- PETA certified beauty brand
Cons...
- Not water resistant, may smudge on some
stila
HUGE
Extreme Lash
Mascara
Why I love it!
- Their formula is a blend of soft & flexible waxes which build volume
- Lash conditioners are in the formula too, so that your lashes stay hydrated
- Buildable formula, leaving no clumping
- The curved brush, is shaped so as to mimic the shape of your eye which helps to grab every lash & spread product evenly
- Clinically tested
Cons...
- Not water resistant
Zuzu Luxe
Vitamin Rich
Natural Mascara
Why I love it!
- 100% Vegan Brand
- They only use all natural, clean ingredients from plants
- Suitable for those with sensitive eyes and sensitive skin
- Their richly pigmented mascara formula lengthens, curls & adds volume to your lashes, all while remaining clump free
- Gluten free
- Paraben free
- Non GMO, free from talc, mineral oil, coal tar, micro sized particles, and Propylene Glycol
- Leaping Bunny certified
Cons...
- Not water resistant
Laura Geller
Lash Boss MAX
Extra Bold
Mascara
Why I love it!
- The brushes wavy structure will deliver volume & definition without clumps
- The longer brush fibers lengthen, while the shorter fibers plump & curl
- Paraben free
- Made in Italy
Cons...
- Not water resistant, so it will smudge if you get it wet
Chantecaille
Faux Cils
Longest Lash
Mascara
Why I love it!
- Their formula involves the newsest lash growth peptide technology to give you longer, fuller & thicker lashes
- The double helix brush will comb & feather lashes for volume, and allow for NO clumping
- This product is free from parabens, phthalates, sulfates, mineral oils, synthetic fragrance & synthetic dyes
- Gluten free
- Palm Oil free
- Dermatologist tested
- Allergy tested
- Almost a 5 star rating on Amazon
Cons...
- The price, the most expensive mascara on this list by far
Pacifica
Aquarian Gaze
Mineral Mascara
Why I love it!
- 100% Vegan Beauty Brand!
- Water resistant
- Can be worn when you sweat at the gym
- Long lasting mineral mascara formula
- Available in 2 shades; Abyss (black) & Deep (blue)
- Nourishing and hydrating formula, infused with; kelp extract, coconut oil, and Vitamin B
- PETA certified beauty brand
Cons...
- Smaller than expected bottle, but very handy size for travel
Tarte **
Big Ego
Vegan
Mascara
Why I love it!
- This is Tarte's vegan version of their Big Ego mascara
- Buildable, yet clump free formula
- All Tarte products are free from mineral oil, gluten, parabens, phthalates etc.
- Promises up to 16 hours of long lasting wear
Cons...
- Not water resistant, may smudge at times
***Can purchase in a travel size as well, either to test out or take on your holidays:
The Finishing Touch
Great lashes deserve great brows.
Below I have liked two of my favorite cruelty-free and vegan eyebrow products, to get that perfected brow to finish off your look.
W3LL PEOPLE
Natural Expressionist
Brow Gel
Why I love it!
- Comes in the shades Brown, Light Brown & Blonde, so it is a perfect natural brow product for those who want to match their hair color
- Nourishes your browes while thickening & shaping them to perfection
- Contains organic botanical ingredients like; cacao seed butter, shea butter, and aloe
- Non GMO, gluten free & contains no fillers or petroleum
- Made in the USA
Cons...
- Disappointed that they don't have a black hair color shade for those with natural black hair!
Wunder2
Wunderbrow
Why I love it!
- Comes in 5 shades which are; jet black, black/brown, auburn, brunette, and blonde!!
- Waterproof eyebrow makeup, so your brows won't get lost at sea
- Color can even last up to 3 days!
- Also it is smudge and transfer proof
- Product is infused with 'hair-like' fibers, to give a natural brow look
- Leaping Bunny certified
Cons...
- This product takes PRACTICE to achieve a natural look, your more than likely going to get it not quite right at the start
***If you have very sensitive skin, I recommend that you do a patch test and wait 24 hours
Need More Cruelty-Free Inspiration?
Check out these articles to get more ideas for new cruelty-free and vegan beauty brands:
