100+ Cruelty-Free Makeup Brands Now On Amazon

Amazon has a huge selection of cruelty-free makeup brands on their online store. Making cruelty-free shopping easier for those who want to have a kinder makeup regime.

I have created a list of 100+ brands that only stock cruelty-free cosmetics.

I have also highlighted my seven top picks of cruelty-free makeup brands on Amazon at the end of the list. The brands I picked have the widest selection of cruelty-free makeup on offer on Amazon. You can jump to my top makeup brands by clicking here.

100% Vegan Brands will be highlighted green!

10 Top Brands Of Cruelty-Free Makeup On Amazon:

1. Charlotte Tilbury

The luxe products of Charlotte Tilbury are every girls dream. Their skincare and makeup ranges are chockablock with must haves and essentials. Take their Cheek to Chic Swish & Pop Blusher Ecstasy as an example of the high quality products this brand has to offer. What makes them even better is their cruelty-free status.

2. NYX **

Super affordable makeup brand with a huge selection on Amazon is NYX. They provide us with so many everyday makeup essentials to choose from. Take their Ultimate Shadow Palette in Warm Neutrals, it’s a great combination of shimmers and mattes in shades that would suit any complexion. However, they also provide really creative yet affordable makeup in which to experiment with without breaking the bank. Such as their vivid colored liquid liners, which you can check out here.


Leaping Bunny certified Covergirl, is another super affordable makeup brand with a big selection on Amazon. Their Trublend Undercover Concealer (I have linked the shade ‘Caramel‘) is one of their most loved makeup products. The concealer comes in 30 different shades and is 100% vegan. You really can’t go wrong with this ethical drugstore brand.

4. Wunder2

Here is another Leaping Bunny approved cruelty-free brand available on Amazon. Wunder2 is famous for their eyebrow products. However, their lip, face and eye products, along with their beauty tools are also just as impressive. I have linked their Wunderbrow Gel Eyebrow Product (the shade I linked is ‘Blonde’), which comes in five brow defining shades to choose from.


Approved by Peta, the cosmetics brand SHANY has a big selection of cruelty-free goodies on their Amazon store. Their nail care selection is pretty impressive, boasting nail polishes and tools to help you achieve that perfect home manicure. However, their eyeshadow palettes along with makeup tools are super affordable and of good quality. Check out their Eco-Conscious Bamboo Makeup Brush Set.

6. Pacifica

Pacifica is a 100% all vegan brand. Not only do they have a great selection of natural, mineral makeup. They also have great skincare, haircare, fragrance and SPF. They are really have so many great cruelty-free products to choose from on their Amazon store. Their Length & Strength Mineral Mascara is toxin free. It also comes in two shades of black or brown.

7. Jane Iredale

This makeup brand labels their products as skincare makeup. It is makeup that not only ensures that you look good, but they claim that their products also nourish your skin. They do have a wide selection of vegan products, yet not all their products are vegan, some do contain carmine, beeswax and other animal ingredients. An example of of one of these vegan products is their vegan foundation Amazing Base Loose Mineral Powder. This foundation is lightweight, oil free and free from synthetic chemicals.

8. Milani

This makeup brand, which is approved by Peta: Beauty Without Bunnies, is all about providing high quality makeup at really affordable prices. This brand was born in East L.A. and they pride themselves of providing a diverse color palette to suit all skin tones.

Their Baked Bronzer is one of their many vegan and cruelty-free makeup products on offer. With at least three shades to choose from in this bronzed creation.

9. theBalm

Ever wanted to look like a 50’s American poster girl? Well if so, then this makeup brand is for you. They channels the 1950s pin-up girl with their quirky, retro packaged products. They are also a brand which only formulates products that are talc free and paraben free. While also remaining cruelty-free of course.

Not all of their products are vegan, however, they have a huge selection of vegan beauty products. One of the most loved products is their Mary-Lou Manizer Honey-Hued Luminizer. It is a versatile product and can be used on your lids, cheeks or anywhere really to give a subtle highlight and glow.

10. Lime Crime **

Last, but most definitely not least, is Lime Crime. Again this is another Leaping Bunny approved brand, and they are also 100% vegan. They are the quirkiest brand on this list with a huge array of colorful cruelty-free makeup products to choose from. Their Matte Velvetines Liquid Lipsticks are a crowd favorite. Be aware though a little goes a long way with this product, in order to achieve that velvety, matte look that doesn’t bleed. So many colors to choose from, you really will be spoiled for choice!

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